PIPE
DREAM 2
RolesLead Creative
Team Management
Short Film & Content Direction
Product Placement & Integration
PROJECTVice Sports and Samsung needed product-integrated content featuring Robbie Maddison–one of the best motocross riders in the world–as he attempted a world record while riding a MX bike on water.
ResultsI developed the campaign creative. But more importantly, I worked with talent and crew from multiple countries, clients, and media outlets, all while coordinating an impossible stunt that hinged on a once-yearly wave in Mexico.
Product Videos
In addition to the longer Vice Sports piece, we highlighted the consumer electronics aspect of the story by creating a series of short behind-the-scenes content videos for Samsung’s social channels focused on Robbie’s training, the crew, the custom bike, and the records they were attempting to break.
Stills
Photographer: Chris Straley
