BUD
LIGHT

Roles

Creative Concept Development
Graphic Design
Copywriting
Outdoor & POP
Video & Content Direction
Bilingual (Fluent Spanish)

PROJECT

Facing waning numbers in this key demographic, Bud Light needed a campaign that let Spanish-speaking Angelenos know that this beer was born in Los Angeles and brewed in their city.

Results

A nod to the ”HECHO EN MEXICO” sticker, I used “HECHO EN LOS ANGELES” to emphasize Bud Light’s LA pride, and spotlighted Latino brewery employees. The campaign was so well-received, it was expanded to markets nationwide.

Video Content Direction

We created five short videos to highlight several brewery employees. All were Latino Angelenos with deep roots in the city and pride in their work. English speakers were subbed in Spanish and vice versa.

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